Gaming Archive #1 – Millsberry History & Shut Down Explained

Last Updated on June 18, 2024 by Samuel Franklin

Remember the fun of exploring Millsberry, the virtual world from General Mills? This pioneering online game launched in 2004 was a huge hit with kids, offering engaging activities and mini-games and customisable avatars. However, despite its initial success, Millsberry went offline in 2010 following a decline in active player numbers and changing market dynamics.

Table of Contents:
What Was Millsberry?
Millsberry Activities
Millsberry Screenshots
Millsberry Videos

millsberry

What Was Millsberry?

Millsberry was one of the original web based games intended for a child aged audience. Released in mid 2004 Millsberry was online nearly 18 months before the popular Club Penguin franchise that would supersede it in popularity. The game would be online for just over 6 years with a final Millsberry shut down date of 31 December 2010 leaving players with a handful of wallpapers, printables and a customised yearbook as a final farewell to the game that many had spent their childhood playing.

Millsberry was linked to the General Mills company who used a range of product placements within the game as a marketing tool. Several cereal releases from the company also cross promoted the game to encourage children to join the online neighbourhood of Millsberry.

Millsberry Activities

The game world of Millsberry was referred to as the neighbourhood that players could explore with their own customised Buddy character. A daily login bonus of Millsbucks was provided to players which allowed them to participate in home decorating, yard sales, shopping (food, pets, clothing) and play a range of arcade games and mini games (e.g. fishing). Each of the games and even some locations had strong links back to General Mills products for cross marketing that Millsberry pioneered at the time.

Millsberry was also designed as a social hub for young gamers including the likes of profiles to feature your favourite colours, hobbies, personality and music tastes. This sort of formula was replicated by a number of games similar to Millsberry that launched afterwards.

Millsberry Screenshots

We’ve curated a few of our favourite screenshot memories of Millsberry from around the web below:

One of the earliest screenshots of the Millsberry.com website going back to 2004, showing the promotion of other kid friendly content (Madagascar movie) alongside the news headlines for Millsberry and the promotion of healthy living which was a mainstay of the website.
millsberry-website
For those that spent a lot of time in the arcade you’ll recognise the Millsberry arcade as the place to experience all sorts of interesting games that also tied into stats (fitness, civics, intelligence) or rewards. millsberry-arcade

Next up is the recognisable character change screen where you could customise your Buddy with glasses, eyes, mouth, shirts, jackets, pants, shoes and other misc items.millsberry-character-creation

Another common screen the neighbourhood view is shown below with all the popular Millsberry locations such as Metro Park, Ravenwood, Golden Valley and Lakeview.

millsberry-neighbourhood

One place you’ll navigate to form the neighbourhood view is the grocery store where Millsberry helps players to budget out their Millsbucks to purchase produce, visit the deli or pick from the range of General Mills breakfast cereals.

millsberry-shopping

Lastly one of the saddest screenshots of Millsberry is the closing announcement when Millsberry decided to shut down due to reducing player counts.

millsberry-shut-down

Millsberry Videos

If you’d rather watch a video to be nostalgic about Millsberry we’ve collected a few of the most popular Millsberry videos on the web below.

That concludes our first in our gaming archive series where we explore video games and websites in the gaming niche that have shutdown.

Did you grow up playing Millsberry? Be sure to leave a comment of your favourite Millsberry memories below.

Other Gaming Archive Pages

Here at Games Finder we have a video game database of over 2,000 titles (and growing everyday) across all genres and modern platforms. Part of our goal to becoming the number one game recommendation website on the web is ensuring that all our suggested games like lists contain only games that you can currently play. This means that there is regular pruning of our database in order to not display games to our visitors that have either shut down or are simply not available for purchase anymore. Since we started in 2013 we’ve had to remove over 300 games from our database due to the rate of which games go offline or cease sale, the amount is quite staggering at nearly 1 game a week!

In order to pay homage to the video games and even gaming websites of the past Games Finder is starting a series of posts called the “Gaming Archive” where we explore games (or websites) that have shutdown or been lost to time for whatever reason. It’s our hope that these small artefacts within our gaming archive articles can serve as a reminder to the loyal followers and preserve some of gaming’s rich history such as Millsberry.

25 Comments

  1. I’m glad to see this site didn’t disappear completely from the Internet’s memory, it was one of my favorite sites when I was little. I adored the slalom game and Wave Blaster, and I remember hunting for special event items by meticulously running my cursor over every inch of the site. I loved the fishing mechanic at the lake, too. It’s wild how the entire site was an advertisement, but it still had fun things to do and didn’t pressure you into spending real money. It was a more innocent time.

    Reply
  2. How can we get to the game site to actually play the game.

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    • Servers are shut down for good ): R.I.P. Millsberry

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      • Ohhh I cannot tell you the feelings I have seeing this ! Ugh this was my favorite site as a kid. So sad to see it gone. They don’t make websites or games free of microtransactions or ads popping up anymore.

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  3. I miss MillsBerry so much that was the best game.

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    • R.I.P Millsberry , a great game I grew off of. Just tried searching so my 10 year old niece can start playing I seen it’s no longer available 😢.
      This was a great game for the youth it sucks they discontinued it.

      Reply
    • Hey. Whats up what you doing.

      Reply
  4. I wish it can come back

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  5. I’m 23, and would play to this day. I was heart broken, and cried as I had to leave the friends I made and the home I built on there

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    • I’m 23 too and I cried watching the videos above when he caught an old shoe while fishing. Those memories are so old and so far away and so precious

      Reply
  6. I’m 26 and I remember playing this game when I was a kid. I loved it! I wish it was still around so my kids could play it! Hopefully it’ll come back someday!

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  7. it was greet game , I hope they return the site soon as possible

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  8. I just want everyone to see that there’s a petition to get Millsberry back up and running. Here’s the link
    https://www.change.org/p/general-mills-bring-back-millsberry-2020?signed=true
    We gained several signers in the last few days so help by signing and sending to as many friends as you can!

    Reply
  9. Rope game was hard

    Reply
  10. I miss this game sooooo much I really wish they would bring it back. I played it every chance I got

    Reply
  11. it’s very nice and informative your article thanks for sharing this knowledge.

    Reply
  12. BRING BACK MILLSBERRY!!! we would pay to have this back……Please

    Reply
  13. PLEASE BRING IT BACK!!!!! Us older kids would love to play!

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  14. Bring Millsberry back please please please

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  15. I just need the bank that was on Millsberry every time I logged in a gained some passive income on there.

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  16. If this game is a core memory for you (especially the wave blaster game and trix game) we should be friends, my instagram is cav_hendricks

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  17. Can any web designers recreate?

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  18. They need to bring this game back I miss this game

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  19. This internet that we knew will never exist again.

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  20. This something you guys should definitely bring back I’m 28 and a couple of years ago I was still trying to find the site 😂 man this site was great for kids and I feel it help kids in this generation just be kids . Bring Millsberry back ! I met a lot good people on there .

    Reply
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